I don’t usually oggle celebrities, but for some reason, I consider Dax Shepard and Kristen Bell my personal friends (no, they do not know me from Adam… but a girl can dream). It all started with Gossip Girl, Bad Moms, Parenthood (Dax), Frozen. The list goes on. Because of this love, you can imagine how excited I was to write this Hello Bello diaper review.
But who cares about celebrity, right? The point is that these two supercool humans procreated and started their own consumer line of baby care products, which has become Walmart’s answer to Target’s Honest Co. line. Note that both were co-founded by celeb moms. If the shoe fits….
I’ll admit, Walmart is a pretty unexpected place to find an exclusive, “premium” brand, but hey – what do I know about merchandising.
So let’s cut to the chase… are their adorable diapers and wipes worth a darn?
Short answer: not really.
Long answer: it depends on what you’re comparing them to.
I tested them a few months ago with my adorable almost 2-year-old niece to bring you this Hello Bello Diaper review. I cannot speak to the rest of their line of skin/bath care products, yada yada, but I’ve heard only good things.
We ordered them online at Walmart, since there wasn’t one within 50 miles, and they arrived promptly.
First, can we talk cuteness? Look how many cute prints there are! I don’t know about you, but I’m a sucker for taking something utilitarian and making it cute.
Personally, we chose the Cactus and the Watermelon prints because: summer.
Right out of the box, we noticed the Hello Bello diapers are SO soft. There is a certain silkiness about them; it made the usual Pampers diapers feel rough in comparison.
One perk we didn’t expect is that my niece actually got excited about putting them on (watermelons!!). You see, when toddlers hit a certain age, diaper changing sometimes becomes a battle. By letting her pick the print, it made the exercise a little easier.
Sadly, cute and soft are the only good things I can say about these diapers (compared to the competition).
Hello Bello Diapers vs. Other Brands
The thing is: the Hello Bello diapers performed okay, but not as well as others. The fact is they’re just not as absorbent. Online reviewers agree: when it comes to leaks and blowouts, they’re missing the mark. Compared to Pampers Pure (or any Pampers, for that matter), they lack the stretchiness that gives them such a good fit (no, this isn’t an ad for Pampers, but I’ll admit I’ve always been a Pampers mom).
Though most people compare Hello Bello to Honest Co. diapers, I’m not even going to bother to do that because, as you might know, I don’t think much of the Honest Co. brand to begin with – mainly because of deceptive marketing and review practices, greenwashing — oh and their products just aren’t that good. Hello Bello also seeded several hundred positive reviews (before the product even launched!) without disclosing that the reviews were done in exchange for free product (a HUGE no-no in the review world).
And to be honest (no pun intended), I’m also not sure about the eco angle for Hello Bello diapers. Like other diapers, they’re made with petroleum-based ingredients with one exception – the absorbent core liner contains plant-derived plastic (origin not specified). The core consists of sustainably harvested fluff pulp (no certification) and traditional sodium polyacrylate (SAP).
The truth is, they are not as eco-friendly as most “eco” diapers, though they are free of chlorine, phalates, fragrances and lotions.
But is there a cost savings?
Let’s compare some others (using size 3 as a reference):
- Luvs: $0.16 each
- Hello Bello: $0.26 each
- Pampers: $0.28 each
- Huggies: $0.33 each
- Pampers Pure: $0.39
- Honest Company: $0.37 each
Again, their biggest competition is Honest Co., and comparatively, they are a full 9 cents less (each diaper).
Among the people that don’t even consider Honest Co. diapers, most people compare them to Pampers Pure, which are also chlorine-, fragrance-, paraben- and latex-free. Yes, compared to Pampers Pure, they are 5 cents less. Compared to regular Pampers, they cost about the same. They are also a couple of cents less than the mainstream premium brand Huggies.
The wipes too felt a little thin compared to other wipes we’ve used, though compared to premium “water-only” wipes, like, well, Water Wipes, they are nearly half the price. They also have a nice little plastic “window” opening, unlike Water Wipes – and they aren’t quite as “wet.” All things considered, Hello Bello wipes seem like an affordable, sensitive-skin friendly, water-based wipe.
Hello Bello wipes also have a nice “texture” to them to help clean up those dirties.
Upside: Hello Bello diapers are cute, soft and (somewhat) eco-friendly, and they cost about the same as regular Pampers.
Downside: They don’t perform as well as other premium diapers – both for leaks and blowouts.
All of this said, many people are very happy with them, so if you’re looking for a cute, soft, chlorine-free diaper, give them a try! You can also find them on Amazon for that free Prime shipping. Check out our guide for all things diapers. And please leave a comment below to let us know what you think.