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Our goal is to make your transition to parenthood as painless as possible.

We bring you the best of the best in baby gear (do you really need *all that stuff*? Heavens no!), the most current info on pregnancy and maternal health, and (most importantly!) real advice from real parents for everything from maternity wear to breastfeeding to babyproofing to behavior and finding childcare. Grandparents, twin parents and 2nd time moms, we’ve got you covered too!

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